The first guest on the program today is Allen Gannett. Allen is the author of The Creative Curve, How to Develop the Right Idea, At the Right Time. Gannett believes that we have been spoon fed the notion that creativity is the province of genius – of those favored, brilliant few moments of insight arrive in unpredictable flashes of divine inspiration. Recent research has shown there is science behind increasing the odds of commercial success in any creative field, whether, writing a novel or starting accompany. What is called creative genius is really the ability to understand what Allen Gannett calls the “creative curve” and use it to engineer mainstream success.