The Mental Immunity Project (MIP) is an ambitious effort to help everyone develop their immunity to misinformation. The job that we all have to discern real, factual information is a big one that most of the world hasn’t mastered. Cognitive scientist Andy Norman, who founded the mental immunity project, proposes a new approach to our world’s misinformation problem: one centered on the idea that minds have “immune systems” of their own — a suite of evolved mechanisms for spotting and shedding problematic information. He is the author of "Mental Immunity: Infectious Ideas, Mind-Parasites, and the Search for a Better Way to Think."