Joining us today on The Mountain Life is branding expert Maria Ross. We talk about empathy all the time in our organizations, we hope that we are born with it, we try to teach it to our kids. Turns out that empathy is good for business, it’s good for organizations of all types. Ross joins us to discuss her new book, The Empathy Edge, Harnessing the Value of Compassion as a Engine for Success. It’s a playbook for brands, leaders, and teams.