Listen Like a Local Park City & Heber City Summit & Wasatch counties, Utah

NSAA Talks About The "Maturity" Of Their Customers

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The numbers this past season for the U.S. Ski Resort Industry were marked by a downturn that reflects a drought on the West Coast, and polar temperatures in the East. The head of the National Ski Areas Association says that long term, they have to deal with the "maturing" of their snowboard customers. Rick Brough has more.

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Known for getting all the facts right, as well as his distinctive sign-off, Rick covered Summit County meetings and issues for 35 years on KPCW. He now heads the Friday Film Review team.