Public Affairs

Mountain Money - January 7, 2019 Lutisha Merrill

By Doug wells

Published January 7, 2019 at 11:18 AM MST

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Lutisha Merrill from 360 Touch Advertising talks about OTT/CTV, which allows TV advertisers to combine the impact of TV with the precision of digital allowing  advertisers to reach a group of video consumers that they can’t reach with traditional TV commercials.