Blyncsy is a Salt Lake based technology firm, founded in 2014 by CEO Mark Pittman. Blyncsy has created a unique traffic sensor that picks up your electronic signals as you pass regularly throughout the day—without acquiring any of your personal or private data. The data that is retrieved is completely anonymous and is housed in a secure database. This revolutionary service has made it possible to understand trends and give insights and analytics from the real world. Mark Pittman joins Cool Science Radio to explain how it all works.