Alondra Alarcon doesn’t always return her holiday gifts. But when she does, it’s usually for a good reason.
“It was because they bought me the wrong size of shoes!” she said outside of City Creek Center in downtown Salt Lake City. “So I had to go and I got the same one, but just the right shoe size.”
Her story isn’t a unique one — especially if those shoes were bought online.
“Consumers return anywhere from 20% to 30% of goods that they purchase online,” said Aaron Provine, president and CEO of Geartrade, a Utah-based outdoor equipment reseller. “[During the holidays] retail sees like 5% to 10% increase in returns. There is a massive amount of returns that end up happening in January.”
The reason is simple: people can’t see how something looks or fits in person before they buy. Even so, the convenience of online shopping just can't be beat.
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This article is published through the Utah News Collaborative, a partnership of news organizations in Utah that aim to inform readers across the state.