The Tesla story is not one of a smooth and inevitable path to its current $692 billion market cap. There were numerous points at which the company could have crashed and burned. The vision and drive of Musk – a man of towering ego and multiple idiosyncrasies - drove the company to its current position.
The story of how Tesla got here is told in detail by Tim Higgins in his new book, Power Play- Tesla, Elon Musk, and the Bet of the Century. We are fortunate to have Tim Higgins with to chat with us about Tesla’s incredible ride.