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Economic impacts of the NCAA tournament


As the final four teams in this year’s NCAA tournament take the court this Saturday in Houston, millions of dollars have already been pumped into host cities and spent by networks and advertisers. Billions will be spent by the time the final team is named champion.

Brian Wigley, director of sport management at Shenandoah University, helps us understand the size and scope of the economic impacts surrounding March Madness.

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