Park City Ski Swap returns with usual big crowd
The annual Park City Ski Swap brought in sizable crowds earlier this month after being canceled last year due to the pandemic.
The event was a little different this year, but still sent thousands home with bargain deals on gear to hit the mountains.
“This year, we saw about 3,300,” said Pete Stoughton, Park City Ski and Snowboard events and development director. “We did kind of manage capacity in there. We saw a big chunk of people in there - about 2,200, 2,500 - that first night, and then, people spread out Saturday and Sunday. The energy at the swap on Friday was just continuous; it wasn’t just all at the beginning, it was all throughout the night. We had to ring the bells and close the registers at 1 a.m.”
Stoughton said 3,000 to 5,000 is typical for turnout, so this year was about average on that front. The swap brought in over $100,000 to benefit the organization, matching the previous high set in 2019, and involved hundreds of athletes and their families.
One change this year was a ticket system instead of having shoppers wait in line overnight for spots. That and capping crowds inside to a limit of 500 were part of COVID-19 mitigation efforts.
There were also differences behind the scenes, as well as changes to how the money raised will benefit Park City Ski and Snowboard.
Traditionally, the swap was run by people involved with the organization’s alpine skiing division for the benefit of local alpine skiers. Stoughton said this year, they moved away from concentrating on alpine, with more people contributing from other winter sports divisions.
“That’s a huge lean onto a very small staff, so we wanted the whole club to be able to support, participate and also benefit from that,” he said.
He added the other divisions will continue to benefit more from the fundraiser in years to come.
The ski swap and Jans Winter Welcome party are the main annual events that pay 30% of Park City Ski and Snowboard’s expenses.
For more on Park City Ski and Snowboard, visit parkcityss.org.