2024 Winter Pledge Drive
Thank you for tuning in the week of March 4-7, 2024 to listen — and PLEDGE—like a local!
As a nonprofit public radio station, KPCW relies on donor support to deliver daily news, information, and entertainment all year long. Twice a year, we ask the community to show their #kpcwlove during our summer and winter pledge drives. If you rely on KPCW for FREE local news and programming, please consider donating during our 2024 Winter Pledge Drive. You'll be part of the community support that keeps this station running — PLUS, you'll receive fantastic gifts from local businesses as our thank you gift to you!
Click the SCHEDULE tab above to see who will be on air with us during the 2024 Winter Pledge Drive. Call in during your favorite hour, or donate NOW online now to help us meet our pledge drive goal - and be sure to note the name of the hour you want credited for your pledge in the comments section of the your online donation form!
Pledge Drives are also a great time to join the KPCW Broadcasters Club. For more information on the benefits of becoming a Broadcasters Club Member, click or tap here.
Thank you to the local Nonprofits & Pledge Drive Sponsors who are hosting an hour of our pledge drive. KPCW is giving FREE underwriting to eligible 501(c)(3) nonprofits for every dollar they raise for the radio station over $1,000 during their hour. That means the impact of YOUR donation to KPCW is multiplied by helping your favorite nonprofit earn free underwriting on our airwaves, saving them valuable marketing dollars.
To have your donation attributed to a specific nonprofit, call (435) 649-9004 during their hour per the schedule below. You can also make a donation online and be sure to write the name of the nonprofit in the comments section. We'll make sure we read your comments on air and that your chosen nonprofit gets underwriting credit for your donation.
Monday, March 4th, 2024:
- 8 am - KPCW News Team
- 9 am - Kimball Art Center + The Yard
- 10 am - Promontory Foundation
- 11 am - People's Health Clinic + Marcella
- 3 pm - Park City Community Foundation Climate Fund +Alnoba Lewis Family Foundation
- 4 pm - Friends of Ski Mountain Mining History
- 5 pm - Friends of Summit County Search & Rescue + High Star Ranch
Tuesday, March 5th, 2024:
- 8 am - Park City Mountain + EpicPromise
- 9 am - Recycle Utah + Eschenfelder Landscaping
- 10 am - Youth Sports Alliance + Woodward Park City
- 11 am - PC READS + Patterson/Mullin Search Park City Real Estate
- 3 pm - U.S. Ski and Snowboard
- 4 pm - Live Like Sam + Gallagher Pediatrics
- 5 pm - Mountain Trails Foundation
Wednesday, March 6th, 2024:
- 8 am - Deer Valley
- 9 am - Utah Avalanche Center+ Dented Brick Distillery
- 10 am - Christian Center of Park City + Iron Horse District
- 11 am - Summit Community Gardens & EATS + Park City Gardens
- 3 pm - The Arts Council + RL Peek Painting
- 4 pm - LGBTQ+ Task Force + Kristen Barber Real Estate
- 5 pm - KPCW Board of Trustees
Thursday, March 7th, 2024:
- 8 am - Park City Chamber of Commerce and Visitors Bureau
- 9 am - Summit Land Conservancy + Top of Main Brew Pub
- 10 am - Peace House + Summit Sotheby's
- 11 am - Lucky Ones Coffee + Marcella
- 3 pm - Park City Seniors + Park City Lodging
- 4 pm - "Thank you, Ethel!" - Hour in Honor of Ethel Preston
- 5 pm - KPCW DJ Showdown
KPCW pledge drives are unique in that they benefit all who participate and we keep listeners engaged all week long. Unlike other public radio pledge drives across the country where audiences tend to tune out and turn off fund drives, listeners across the Wasatch Back TURN ON and TUNE IN! Locals love the KPCW Pledge Drive for our crazy on-air antics, outstanding premiums and "thank you" gifts, and they know it's a chance to hear from their favorite area nonprofits throughout the week.
How it works:
KPCW helps local nonprofit organizations get the word out about the amazing work they do in our community all year round. So twice a year, we invite local nonprofits to host an hour during our biannual pledge drives to share a bit about how KPCW helps them fulfill their missions. Each winter and summer we invite about a dozen local nonprofits to join us on air throughout the week of pledge drive. They each get a dedicated hour to tell listeners about their organizations and missions and how KPCW helps them get the word out about their programs throughout the year.
Per FCC rules, we cannot give for-profit businesses a dedicated hour of their own, so we pair them with nonprofits to share the hour as the business sponsor who joins on-air to discuss their support for KPCW and the nonprofit in the studio with them. We find that this model is a win-win-win for the nonprofits (who get an hour of radio time to talk about their mission and programming), local business sponsors (who get to come on air to showcase their strong community engagement), and KPCW's public radio mission.
*Nonprofits earn FREE Underwriting:
We want nonprofits to benefit from being on our pledge drive. The FCC prevents us from raising money directly for other organizations, but we can give qualified 501(c)3 organizations underwriting credit as our way of saying "thank you" for helping us with our pledge drive. For qualifying nonprofit organizations, every dollar you raise for KPCW over $1,000 will earn your organization free underwriting credit to use over the next six months on our KPCW airwaves.
*Nonprofits can arrange their own MATCHING grants
Although KPCW cannot directly fundraise for another organization, nonprofits that join us for pledge drive are allowed (and encouraged) to arrange their own Matching Grants as a way to benefit directly from participating in pledge drive. If a nonprofit has a donor interested in putting up a match of $5,000 or more during the pledge drive, KPCW will waive the airtime sponsor fee.
*For more information, please review the PDF attachment "2024 KPCW Winter Pledge Drive - Nonprofit Information Packet" below.
**Local Businesses Serve as Sponsors
Local businesses join as on-air sponsors and get paired with a nonprofit of their choosing. On-airs ponsorships range from $1,000 up to $5,000 and are made as a tax-deductible donation to KPCW. In-kind premium donations do not apply towards sponsorship fees, but can also be a great option for local businesses looking to support the station. For full details, please see the attachment "KPCW 2023 Winter Pledge Drive - Sponsor Packet" below.
**For more information, please review the PDF attachment "2024 KPCW Winter Pledge Drive - Sponsor Packet" below.
If you are interested in participating in a future KPCW pledge drive, please email Sarah Ervin at sarah@kpcw.org.
