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Vail Withdrawing Trademark Application

Vail Resorts is withdrawing its application to trademark the name Park City.   KPCW received this statement from Bill Rock, COO of Park City Mountain Resort, this morning:

"In 2014 while under Powdr Corp ownership, an application was filed with the Patent and Trademark Office to register the  word mark “Park City” for providing facilities for skiing and snowboarding. After our acquisition, we supported that application because we think it’s appropriate to obtain the benefits of federal registration for the PARK CITY mark, which has a long history of use in connection with the ski resort that is located in the Park City community. This is common within the ski industry and there are other businesses in our community that have registered PARK CITY for their products. However, recently there has been much concern raised in the community about what the impact of our trademark registration would be. We have tried to assure the community that this registration would not negatively impact other businesses and we do believe that there has been some misunderstandings and misinformation about the trademark registration. That said, this has clearly become a distraction that is pulling our collective focus away from the important work that lies ahead for our city on critical issues, such as affordable housing, parking and transit among others. As such, we have decided to withdraw our trademark application in an effort to move beyond this concern. In addition, we will be updating certain of our wayfinding and vehicular signage in Park City to address any local confusion about the difference between the resort and the municipality. We will be longtime partners in the Park City community, and we look forward to continuing our collaboration on everything that makes our community so special.”

Stay tuned for more on this story on KPCW radio and kpcw.org

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