Author of Fanocracy, David Meerman Scott, speaks with Mountain Money about his new book Fanocracy: Turning Fans into Customers and Customers Into Fans. Creating fandom is like rocket fuel for your business.
Author of Fanocracy, David Meerman Scott, speaks with Mountain Money about his new book Fanocracy: Turning Fans into Customers and Customers Into Fans. Creating fandom is like rocket fuel for your business.