The New Political Capitalism
Joe Zammit-Lucia, the author of The New Political Capitalism, discusses how businesses that develop effective political antennae can enhance their performance in the emerging age of Political Capitalism.
The bookThe New Political Capitalism bridges the gap between the reality of the relationship between politics and business.
This new book challenges the notion that business is, or can ever be, 'apolitical'. It argues that politics – the visible reflection of social values and cultural trends – shapes the environment in which business operates.
Joe Zammit-Lucia, author of The New Political Capitalism, joins us this morning to talk about the book.