© 2022 KPCW

KPCW
Spencer F. Eccles Broadcast Center
PO Box 1372 | 460 Swede Alley
Park City | UT | 84060
Office: (435) 649-9004 | Studio: (435) 655-8255

Music & Artist Inquiries: music@kpcw.org
News Tips & Press Releases: news@kpcw.org
Volunteer Opportunities
General Inquiries: info@kpcw.org
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Statistics & Demographics

STATS FOR KPCW RADIO STATION & WEBSITE

KPCW listeners are highly affluent with more than 48% having a household income over $100K. More than 73% of locals tune in to KPCW, and they are educated, active and loyal.

EDUCATED LISTENERS:

  • College Graduates                                                  62%
  • Postgraduate/Professional Degree                 25%

HIGH-INCOME HOUSEHOLDS

  • $100,000+/year                                                     48%
  • $ 50,000-$100K/year                                         29%

GENDER OF NPR LISTENERS

  • Male                                                                            55%
  • Female                                                                       45%

OTHER FACTS ABOUT KPCW & NPR LISTENERS

  • 73% of locals tune into KPCW Radio
  • 71% of KPCW members make an extra effort to patronize businesses that underwrite with the station
  • 94% of listeners call KPCW underwriting announcements effective
  • 57% recall a KPCW underwriting spot heard this week
  • 82% of NPR listeners are homeowners
  • 20% of NPR listeners are involved in one or more business purchases over $1,000.  They are also 102% more likely to be in a professional/managerial role.
  • NPR listeners are 67% more likely than the total U.S. population to be considered “light” users of television, viewing less than 10 hours per week.
  • NPR listeners are more likely to participate in almost every kind of online activity and more likely to adopt the latest technologies: They are 59% more likely to have listened to a podcast and 28% more likely to visit a website for local information on their cell/mobile phone; 69% more likely to have made a personal purchase online; and 89% more likely to have listened to the radio on the Internet

KPCW WEB STATISTICS

KPCW’s web presence through its website and social media avenues has increased dramatically in less than a year with the addition of a dedicated social media person on the staff and improved content on the web.

30-day Overview (Jan. 22-Feb. 21, 2012)

  • 7,952 Visits
  • 4,227 Unique Visitors
  • 24,941 Pageviews
  • 18,505 Unique Pageviews

In approximately the same time frame, one of our advertiser’s banners on the header received more than 3,500 impressions.  
KPCW SOCIAL MEDIA REACH

KPCW Radio facebook page

  • 1,955 Likes (7/2/13)
  • 8,781 People Reached (6/24/13-6/30/13)
  • 57.9% Female/40.8% Male
  • 53.5% between 35-54 years old

KPCW on Other Social Media Platforms:

For more information on underwriting opportunities, contact Director of Underwriting Emily Elliott at (435) 901-8805 or emily@kpcw.org.