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The Devil’s Playbook:  Big Tobacco, Juul and the Addiction of a New Generation

Lauren Etter tells the fascinating story of the rise and fall of Juul and how it became tied to the big tobacco its founders ostensibly hated in her new book “The Devil’s Playbook: Big Tobacco, Juul and the Addiction of a New Generation.”  Mountain Money is lucky to have Ms. Etter with us this morning.   


Mountain Money co-host, Local News Hour fill-in host and former board chair.