The Park City Chamber of Commerce and Visitors Bureau keeps track of hotel bookings through a data platform that measures the performance of around two dozen properties in the Park City area representing about 2,500 rooms.
Park City Chamber President and CEO Jennifer Wesselhoff said they are optimistic about visitation during the summer season based on the numbers so far.
“Looking forward the next six months, right now, we are ahead of pace with reservations on the books by almost 11%,” Wesselhoff said.
She said hotel prices are expected to rise about 2% during the next six months.
Looking back at the previous six months, including peak ski season, Wesselhoff said average occupancy and daily rates were up around 2-3% year-over-year.
“Generally speaking, those higher-end ski-in ski-out resort-based properties are performing a little bit better than the average property,” she said.
The most recent tax data, which reflect February purchases, show a decline in local sales and lodging tax revenues, while restaurant tax levels remain flat.
Despite some dips, Wesselhoff remains optimistic.
“While we see some fluctuation month-to-month compared to the previous year, overall we’re seeing incredible growth,” she said.
Preliminary data from the National Ski Areas Association (NSAA) indicates the 2024-25 winter season saw the second-highest visitation on record at U.S. ski areas.
A recent report from Bank of America says more U.S. households are planning road trips this summer instead of venturing overseas, as consumer sentiment falls amid uncertain economic conditions.
