© 2025 KPCW

KPCW
Spencer F. Eccles Broadcast Center
PO Box 1372 | 460 Swede Alley
Park City | UT | 84060
Office: (435) 649-9004 | Studio: (435) 655-8255

Music & Artist Inquiries: music@kpcw.org
News Tips & Press Releases: news@kpcw.org
Volunteer Opportunities
General Inquiries: info@kpcw.org
Listen Like a Local Park City & Heber City Summit & Wasatch counties, Utah
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
White House Threatens To Eliminate Funding for Public Media

'Tequila Wars' examines Jose Cuervo's history

A photo of Ted Genoways
Mary Anne Andrei
Ted Genoways

After 12 years of research in the Tequila Valley outside Guadalajara, Mexico and countless bottles of Tequila, Ted Genoways completed his book, "Tequila Wars: Jose Cuervo and the Bloody Struggle for the Spirit of Mexico."

The book explores the expansion of a local liquor into a drink that's known across the globe. During the growth of the tequila industry, the nation where tequila originated is thrown into a decade long revolution but the tequila industry survives and thrives.

Stay Connected
Mountain Money co-host, Local News Hour fill-in host and former board chair.