Support local non-profit journalism during Live PC Give PC
Live PC Give PC is an annual day of fun, games and good times with a serious purpose – to support the non-profits that in turn care for the community in so many different ways. KPCW is among the non-profits that benefits from the day’s philanthropy and then repays that with the never-ending work of community journalism.
KPCW General Manager Renai Bodley Miller said that public radio is filling gaps left by the decline of printed newspapers, which have suffered economically as advertising has moved into the digital sphere.
"More people are turning to public radio," she said. "We're growing our news department. We're seeing more people going to our website looking for local news. Right now we have had as of yesterday 1,059,000 users on our website KPCW.org - we are up 37% of people coming to KPCW.org for their local news. As our community grows, our service to the community also needs to grow."
KPCW is increasingly producing two products – both its on-air programming and its web content – all of which takes time and staff.
Bodley Miller highlighted that the station’s $1.7 million annual operating budget increases every year as newsroom staff grows and costs rise for equipment and other basic expenses. Program Director John Burdick drilled down into that with some examples of operating expenses people may not think about.
"The costs that are bringing us up to speed with the rest of the commercial radio world is you know, so that we can bring a better product, we can bring a stronger signal we can, we can now transmit not in analog but in digital, which is the way that they're going a new microwave system to send the signal out over the internet is huge and it's a comes at a huge cost," he said.
Development officer Sarah Ervin explained how KPCW works for both other non-profits and the community as a whole.
"We like to think of ourselves exactly as an oxygen mask and umbrella," she said. "I like to say we shine a light on all the great work that so many nonprofits I mean hundreds of nonprofits around town are doing this week alone between the local news hour and the local view with Randy in the afternoon. We've had on Summit Land Conservancy Kimball Art Center Christian Center live like Sam recycle Utah, Park City ski and snowboard SWANER pause for life Park City Film I mean the list goes on and on."
The Park City Community Foundation sponsors the annual day of giving. For information go to livepcgivepc.org, or just leave your house anytime Friday if you’re in the area – volunteers will be everywhere reminding people to give.