Business Underwriting



Become a KPCW Underwriter - It's a Great Way to Market Your Business!

When you become a KPCW underwriter, you join good company. KPCW underwriters are varied: they include high tech businesses, restaurants and food purveyors, investment and law firms, a wide range of retailers, local schools, not for profit organizations and more.

As a KPCW underwriter, your business will benefit by gaining direct access to a concentrated, affluent audience with a powerful, personal commitment to KPCW; achieve name recognition among professionals and business leaders likely to be interested in your products and services; enhance your credibility by associating with intelligent, in-depth journalism from NPR, the BBC and the KPCW news staff; garner appreciation from colleagues, customers and peers, who will recognize your commitment to the community.

The KPCW corporate underwriting team can help you design a schedule of underwriting announcements that meet your financial, marketing and philanthropic goals. You may also become a partner in one of our special events or participate in KPCW's summer and winter corporate challenge programs.

Find out the latest on KPCW's Business-to-Business facebook page, designed specifically to get information on promotions, deals and opportunities to underwriters.

Supporting a local cause can draw in new customers. A whopping 94% of respondents to a survey by Cone Communications said they would swap their usual brand for another that supported a local cause, assuming the price and quality were comparable. Customers increasingly expect companies to give back to the community. Two-thirds (62%) claim to have purchased a product that supports a cause over the past year, compared with 49% in the previous year.  Source: via the Park City Chamber/Bureau's Business Intelligence Report 3/27/2012   

For more information on underwriting opportunities contact Director of Underwriting Emily Elliott at (435) 901-8805 or