Park City's New Instragram-Ready Interactive Backdrops Will Celebrate Sustainability
Park City has selected four artists to create interactive backdrops, which will be revealed on Main Street later this month. It’s part of a social media challenge to win the We Love Cities competition, with the World Wildlife Fund.
The competition is between sustainable cities worldwide as a way to raise awareness about the need for more eco-friendly practices in cities.
Park City is paying four artists $500 each to create an Instagram picture-worthy backdrop. People can take photos in front of the art, and tag “We Love Park City” on Instagram for the competition.
Celia Peterson is the Environmental Sustainability Project Manager for Park City Municipal. She said the art will celebrate the sustainability efforts the city has made.
“We are considered national and even global leaders with our climate goals. But also other organizations...the resorts have done amazing things in terms of lowering their energy usage and zero waste goals," Peterson said. "And so this is just kind of an effort to put all of those different pieces together in social media, but then also engage the art community to tell the story of Park City sustainability journey.”
Peterson said the city has made big strides in sustainability through programs like electric transportation and walkability plan.
Earlier this summer, Park City commissioned artists to create “social equity” murals. One artist created a Black Lives Matter mural on Main Street, which created controversy in the community and was later vandalized.
But Peterson said they’re not worried about any controversy this time around.
“We've done outreach, just to see if we got any concern, but it's such a low impact activity that we haven't heard anything yet,” she said.
Jocelyn Scudder is the executive director of the Park City Arts Council, which has teamed up with Park City Municipal for the project. She said the project will also help local artists affected by the pandemic.
“I think this is an opportunity to support artists by creating avenues for artists to be hired and to give them jobs and to give them avenues to create,” Scudder said.
The backdrops will be revealed on September 20, during Main Street’s car-free Sunday. And later, the art will move to other high traffic locations like the Park City Municipal Athletic & Recreation Center and the library.