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Mountain Money - October 21, 2019 Alexandra Watkins

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Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, Hello My Name is Awesome, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names.

Co-host of Mountain Money since 2012.
Roger is a retired partner in the international law firm of Latham & Watkins. He is the co-founder and Chairman of Buildable Hours, a non-profit group that organizes law firms to build homes with Habitat for Humanity in several cities around the country. He and his wife Rana Tahtinen enjoy skiing and many of the other recreational activities offered by Park City. He is passionate about KPCW and its important role in our community.