In 1936, Dale Carnegie published what is perhaps the best-selling self-help book of all time - How to Win Friends and Influence People. Carnegie’s approach was far from scientific and has earned substantial academic criticism. So what does social science tells us about the best ways to influence others, something that we all strive to do constantly in our day to day lives?
Enter Yale School of Management Professor Zoe Chance and her new book “Influence is Your Superpower.” Chance explores the science behind getting people to say yes – and in the process destroys numerous misconceptions. The book is an amusing read filled with fun stories.
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