Geralyn Dreyfous, co-founder of Impact Partners and the Utah Film Center, discusses the challenges facing the independent documentary film industry, emphasizing the need for new audience engagement strategies like their digital marketing initiative, Jolt.
She highlights the role of Sundance in showcasing emerging voices and the importance of keeping the festival in Utah amid competition from cities like Cincinnati. Dreyfous also underscores the critical need for sustainable funding models as streamers shift away from purchasing documentaries.
Matt Sampson
/
KPCW
