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Utah's film future and the state’s bid to keep Sundance

Virginia Pearce, executive director of the Utah Film Commission on the Sundance Reel.
Matt Sampson
/
KPCW
Virginia Pearce, executive director of the Utah Film Commission on the Sundance Reel.

Virginia Pearce, executive director of the Utah Film Commission, discusses the state of Utah’s film industry, emphasizing the impact of independent and larger productions and the importance of economic incentives to attract them. She highlights ongoing funding for the Sundance Film Festival and the state's dual-city bid involving Park City and Salt Lake, aiming to maintain Sundance's presence while enhancing its accessibility. Pearce also reflects on the evolving nature of the film and festival industries in response to economic challenges and changing audience demands.

Virginia Pearce, executive director of the Utah Film Commission on the Sundance Reel.
Matt Sampson
/
KPCW
Virginia Pearce, executive director of the Utah Film Commission on the Sundance Reel.

Beth has a long history with KPCW, with her current position as Producer of The Sundance Reel. When not at the station, she is an adjunct profession of journalism at the University of Utah.