Virginia Pearce, executive director of the Utah Film Commission, discusses the state of Utah’s film industry, emphasizing the impact of independent and larger productions and the importance of economic incentives to attract them. She highlights ongoing funding for the Sundance Film Festival and the state's dual-city bid involving Park City and Salt Lake, aiming to maintain Sundance's presence while enhancing its accessibility. Pearce also reflects on the evolving nature of the film and festival industries in response to economic challenges and changing audience demands.

Matt Sampson
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KPCW