Alterra Mountain Company

Deer Valley Resort

As the mountain resort industry remains at a standstill due to COVID-19, Alterra Mountain Company – the owner of Deer Valley Resort - has made adjustments to maintain its financial viability, resulting in the furlough of nearly 300 employees.

In a recent internal memo to all Alterra staff, CEO Rusty Gregory wrote that while the company is well capitalized and maintains a very high level of liquidity to help get through difficult times, this situation is unprecedented.

Summit County Community Development Director Pat Putt has an update on development projects throughout the county. Park City Planner Caitlyn Barhorst explains the new historic grant Program and Park City Leadership Co-Founder Myles Rademan has details about the cancellation of Monday's Community Leadership lecture.

Deer Valley

Deer Valley Resort announced their biggest capital investment in over two decades on Tuesday morning. The resort’s parent company Alterra Mountain has $14 million in improvements planned for the 2020/2021 season.


Snowy mountains in the background with a phone in the foreground showing some of the functions of the new Ikon Pass Mobile App
Alterra Mountain Company

Alterra Mountain Company launched the Ikon Pass app this week.


Logo of the Alterra Mountain Company
Alterra Mountain Company

Alterra Mountain Company, owner of Deer Valley Resort, announced the purchase of an East Coast ski resort on Wednesday.

The ski company announced they had entered into an agreement to purchase Sugarbush Resort on Wednesday. The nearly 500-acre, two mountain resort in Vermont will become Alterra’s 15th mountain destination in North America.

Alterra CEO Rusty Gregory described the resort as a premier East Coast mountain destination and said Alterra is excited to expand their company family in the Northeast with Sugarbush joining Stratton in Vermont.

Extell-Mayflower Map

Deer Valley Resort announced a new lease with the owners of the land beneath the Mayflower and Sultan Lifts.

Deer Valley Resort and Extell Development Company have agreed to a 199-year land lease for the lifts. Monday’s announcement came from Alterra Mountain, the operator of Deer Valley Resort Company, LLC. Extell bought the land under the lifts in 2017. The Mayflower Mountain Resort plans to develop a four-season destination mountain resort in Wasatch County, west of the Jordanelle Reservoir.

Park City Municipal Corporation

Last week, KPCW spoke with Outside Magazine writer Marc Peruzzi about his article “The Giant Resort Companies You Hate Are Saving Skiing” in response to his article Brigid Mander wroter her own piece in Outside Magazine titled “Actually the Mega Season Pass is Killing Skiing”

Brigid Mander doesn’t fault Alterra Mountain Company or Vail Resorts for doing their job, but she does disagree with the multi-resort pass is good for skiing.

Park City Municipal Corporation

 

The number of skiers and riders has not increased since the 1980’s. An article recently published in Outside Magazine claims that without the new resort business model of large companies offering cheap season passes, the entire industry would be in decline. Marc Peruzzi’s article titled: The Giant Resort Companies You Hate Are Saving Skiing, starts with the line-Skiers love to bitch.

Mark Peruzzi says the large mountain resort conglomerates are throwing a lifeline to the locals by sustaining an industry that is not growing in skier numbers.

Deer Valley Resort has announced a $7.6 million in capital improvements for 2019/2020.

Deer Valley Resort announced the multi-million-dollar improvement Monday morning.  Deer Valley’s Senior Communications Manager Emily Summers says the resort will make improvements in several areas.

Alterra Mountain Company

After an inaugural season the Ikon pass is back for more. The Alterra Mountain Company’s answer to Vail’s Epic Pass will offer access, although in some cases limited, to five Utah resorts.

Alterra Mountain Company spokesperson Kristin Rust said the company was pleased to announce their second season of the Ikon pass.

Logo of the Alterra Mountain Company
Alterra Mountain Company

  Alterra Mountain Company has announced they've entered into an agreement to purchase Crystal Mountain Resort in Washington.

Alterra announced plans on Thursday to acquire the 2,600 acre property that borders Mt. Rainer National Park near Seattle.

The company says the sale is expected to close in time for the upcoming ski season, making the resort available for their 2019/2019 Ikon Pass. The company currently owns 13 resorts in the U.S. and Canada including Deer Valley. Alterra most recently acquired Solitude Mountain Resort.

Logo of the Alterra Mountain Company
Alterra Mountain Company

Alterra Mountain has announced they are adding Solitude and Brighton to their IKON pass

Alterra Mountain recently acquired Solitude ski resort bringing the total to 13 resorts operated by the company including Deer Valley resort.

The addition means the pass includes ski days in five Utah ski resorts, including limited days at Alta, Snowbird, and Brighton.

Deer Valley Resort

After nearly 38 years with Deer Valley, Bob Wheaton announced this morning in a press release he will be transitioning away from his role as President and COO of Deer Valley. Wheaton will take on a new role with Alterra Mountain Company as Senior Strategic Advisor.

In a prepared statment Wheaton said “I am grateful to our parent company for the opportunity to stay engaged and involved in the ski industry as I move into a new phase. As many of you know, I love working at my ranch with my wife Marion and very much look forward to having more time to spend with family and friends."

Logo of the Alterra Mountain Company
Alterra Mountain Company

The news of the sale of Solitude Mountain Resort to the new owner of Deer Valley Resort was announced at Wednesday’s Ski Utah meeting just minutes after the news was released. KPCW’s Leslie Thatcher has more on the consolidation of the ski industry and why – in some cases – it’s a good thing for the state of Utah.

Alterra Mountain Company announced today (Wednesday) that it has entered into an agreement to purchase Solitude Mountain Resort in Big Cottonwood Canyon. That comes just less than a year after the company purchased Deer Valley Resort. 

Last August, Deer Valley announced it was selling - to then, an unnamed partnership – which consisted of KSL Partners and the Crown Family, which between them, had a handful of ski resorts across the country.